Shopify vs. Magento: Which Is the Right Platform for Your Business?

Are you looking to start a new e-commerce store? You might be interested in finding a platform that offers plenty of customization and easy-to-use tools. While multiple e-commerce platforms are available today, Shopify and Magento are two of the best platforms for e-commerce entrepreneurs.


Each one offers unique benefits and drawbacks, so it can be hard to choose. If you’re unsure which e-commerce platform is right for your business; this article is for you. It reviews the unique features of these platforms and compares them side-by-side. Now let’s take a closer look at each platform and see if they are right for your business.

Features Comparison

1. Pricing


Shopify has three pricing plans: Basic, Standard, and Advanced.

  • The Basic plan starts at $29 per month and gives you access to Shopify’s e-commerce features, basic reports, and a limited number of staff accounts.
  • The Standard plan costs $79 per month and includes all the Basic plan features plus unlimited staff accounts, advanced reports, and online store credit of $100.
  • The Advanced plan is priced at $299 per month and offers all the features of the other two plans, a 1% online store transaction fee credit, and a dedicated account manager.


Magento has a more complicated pricing structure. The pricing plans available on the platform are Magento Open Source, Magento Commerce, and Magento Commerce Cloud.

  • Magento Open Source costs $12,000 to $57,000 annually. It enables you to add variants to your products, send mobile-friendly emails and use Google Universal Analytics.
  • Magento Commerce costs $43,000 to $189,000 annually. It allows you to create personalized promotions, customize your content, and create exclusive private sales events and wish lists.
  • Magento Commerce Cloud costs $60,000 to $247,000 annually. It offers excellent content delivery to help you manage high traffic during business promotions.

2. Customer Support


Shopify offers 24/7 customer support through phone, email, and chat. Plus, they have a huge library of help articles and video tutorials that cover every aspect of setting up and running your store.


Magento’s customer support is a little less centralized. You can get help through phone, email, and chat, but the support level will depend on the Magento partner you choose. That said, Magento does have a large community of users who are always happy to help out.

3. Themes and Templates


Shopify has a much wider range of themes and templates (13 free and 73 premium), which makes it much easier to find one that suits your business.


Magento has a smaller range (6 premium themes), but they are more customizable, so they can help you drive a better customer experience. For example, it allows you to add animations, cross-selling blocks, and product sliders.

4. Sales Tools


Shopify has a built-in shopping cart, making it easy for customers to purchase items from your store. It also has various features to help you manage your store, including order tracking, inventory management, and shipping labels.


Magento, on the other hand, offers more flexibility and customization options. This feature makes it a great choice if you want to create a unique shopping experience for your customers or need to integrate with a third-party system.

5. Ease of Use


Shopify is a hosted platform, which means that all of the technical aspects of setting up and running your store are taken care of by Shopify. This feature makes it a great choice for beginners, as very little setup is required, and you can get started immediately. Plus, Shopify offers a wide range of features and templates, so you can create a store that looks exactly how you want it to.


Magento, on the other hand, is an open-source platform. This means you need to have some technical knowledge to set it up and run it yourself. However, Magento offers much more flexibility and customizability than Shopify, so if you’re looking to create a unique e-commerce store, then Magento is the better option.

The Verdict: Which Platform Is Best for Your Ecommerce Business?

So, which platform is the best for your e-commerce business? In our opinion, Shopify is the clear winner. It’s easy to use, affordable, and offers a wide range of features that make it perfect for small businesses and entrepreneurs.

Magento is a more complex platform and can be difficult to use if you’re unfamiliar with coding or web development. It also tends to be more expensive than Shopify and doesn’t offer as many features or customization options.

If you’re looking for a simple, user-friendly platform that offers all the features you need to start and grow your e-commerce business, we recommend Shopify.


Shopify and Magento are both e-commerce platforms that have their pros and cons. So, which one is the best platform for your business?

Well, that depends on your needs and preferences. If you want a user-friendly platform with a wide range of features, then Shopify is the better choice. But if you want more control over the design and functionality of your online store, Magento is a better option.